Over the course of 14 months, provided interim support for the strategic communications role during a time of organizational change; developed role of strategic communications as a change tool. Partnered with organization’s President to lead the rebrand and name change process with external vendors. Created key messaging, communications plans, position papers, blog posts, etc. to position the organization and build the brand. Served as a resource for internal team through change process.

Provided leadership and guidance for internal marketing team for 6 months during department transition. Worked with team on integrated marketing and communications plans for nonprofit retail, mission, and educational services projects. Consulted with hiring team on defining and recruiting for VP position.

Developed plan and messaging for communicating changes to tuition and fees at 4-year university. Facilitated discussions with and synthesized information from several campus departments, including finance, recruiting, admissions, financial aid, and advising. Strategic communications plan included audiences, vehicles, messaging, timing, responsible departments and budget.

Collaborated with executive director in early stages of new non-profit to clarify brand position and key messaging. Worked with vendor to develop visual identity. Developed comprehensive strategic communications plan to introduce thought leadership, advocacy, and partnership goals to target audiences.