During a time of change, filled an interim communications role for a growing 501(c) 3 organization focused on accessibility and equity in breast cancer screenings and treatment.

Developed and implemented a comprehensive 6-month communications plan, served as the organization lead on a brand refresh and website redesign project, developed and documented communications processes and workflows. description

Provided strategic, operational, and executive leadership across hospitality operations and real estate assets:

Strategic Leadership

• Drioe execution of company vision and growth strategy

• Oversaw financial health of the business, in partnership with ownership and finance support

• Supported development of new business lines, partnerships, or venue opportunities

Operational Oversight

• Managed day-to-day operations across venues and brands

• Oversaw all departments

• Created and implemented systems for budgeting, forecasting, and financial reporting
  

Team & Culture

• Lead, supported, and evaluated key staff

• Defined organizational structure and talent strategy

• Fostered a culture of accountability, inclusion, and hospitality excellence

Owner & Stakeholder Engagement

• Provided monthly updates and quarterly strategy reviews

• Collaborated with owners on capital planning and long-term development
  

Over the course of 14 months, provided interim support for the strategic communications role during a time of organizational change; developed role of strategic communications as a change tool. Partnered with organization’s President to lead the rebrand and name change process with external vendors. Created key messaging, communications plans, position papers, blog posts, etc. to position the organization and build the brand. Served as a resource for internal team through change process.

Provided leadership and guidance for internal marketing team for 6 months during department transition. Worked with team on integrated marketing and communications plans for nonprofit retail, mission, and educational services projects. Consulted with hiring team on defining and recruiting for VP position.

Partnering with the Marketing Manager, led the the design and development of new website, including managing the agency partnership, developing the content strategy with internal leaders, collaborating with design, video, and photography vendors, and taking responsibility for the quality of the final product.

Worked closely with internal team leads to define audiences and develop content to move the company toward its business goals. Created a 6-month strategic content marketing plan to build the brand by optimizing the use of the new website, expanding social media audiences, and developing proprietary content description

Developed plan and messaging for communicating changes to tuition and fees at 4-year university. Facilitated discussions with and synthesized information from several campus departments, including finance, recruiting, admissions, financial aid, and advising. Strategic communications plan included audiences, vehicles, messaging, timing, responsible departments and budget.

Collaborated with executive director in early stages of new non-profit to clarify brand position and key messaging. Worked with vendor to develop visual identity. Developed comprehensive strategic communications plan to introduce thought leadership, advocacy, and partnership goals to target audiences.