Leading Impact Brands through Times of Change

Change is never easy — and right now, so many nonprofits and foundations are navigating leadership transitions, funding shifts, and increasing complexity.

Last spring, I presented to the Nonprofit Marketers Network on Leading Impact Brands Through Change. While the slides were created more than a year ago, I find the lessons are even more relevant in today’s environment.

A few takeaways you might find helpful:

• Change is a process — it can be mapped, and leaders can guide people through it.

• Eliminating surprise and explaining circumstances reduces fear.

• People believe in what they help create. Involving them early builds trust.

• Communication is the throughline — it makes change navigable.

  You can download and review the presentation here.